Video Mapping

HIP HOP Til Infinity

November 30th, 2023 by Olga

For the celebration of the 50th Aniversary of Hip Hop, SUPERBIEN invited us to create some content for the basement show, held in the Hall de Lumières. The content that we created was based on some collages and motion graphics that witness the evolution of Hip Hop in this last 5 decades.

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NAS BIRTHDAY WITH HENNESSY

November 30th, 2023 by Olga

In July 2023, our friends at SUPERBIEN challenged us to create some content for the event that celebrated the birthday of the rapper NAS and his collaboration with Hennessy. For this event we created some graphic collages and motion design echoing the custom label of this collaboration HenNASsy.

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Audible The Space Within

November 29th, 2023 by Olga

We were approached by SUPERBIEN to be part of a project for Audible, an immersive experience transcending dimensions. We created some of the motion graphics present on this experience. Here you have the extent of this immersive experience.

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GQ MOTY Awards 2022

April 2nd, 2023 by Olga

For GQ MOTY Awards 2022 we were challenged to create all the content to be projected at both awards winning ceremony and after party. Here you have some sneak peaks from the video mapping done for the party .

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Projection mapping in events

September 16th, 2021 by Olga by Olga

Projection mapping techniques provide a more engaging experience with the brand's events. Through visual stimulation, using lighting technology on multiple surfaces or objects, you can easily feel an immersive sensation, as if guests are part of the brand's environment. The purpose of using projection mapping in events is to provide all attendees with an interactive experience. Looking into the marketing brand's benefits, these projection mapping events usually result in a memorable event, sharable on social media, leading to brand awareness and then ROI (Return On Investment). Technically speaking, there are many approaches to projection mapping for events. But how should you decide which one is more suitable for each event? Here's what you should do in the first place consider: What's the investment available How large is the place hosting this event What's the key message How soon is this event And then the projection mapping studio decides what type of content and how it should be displayed. For instance, should it be 2D or 3D projection? Usually, a full-scale 3D projection is more aesthetically pleasing, though, expensive. Sometimes a 2D projection on a flat surface can be as engaging and impressive, it will always depend on the type of event, content, and place. On this page, you can find some of our projection mapping projects in the last few years.

Press Room: about Video Mapping

July 16th, 2015 by Olga

The basis of video mapping is a "white surface" and the limit is only in creativity. Video mapping has proved to be a very versatile way of communicating and has gained increasing importance, as brands realize that communicating through visual content allows the audience to be captivated with sensory experiences that make information more receptive and memorable. More and more, brands are resorting to infrastructures and technologies that make their event unique and this is where video mapping comes in, with the mission of 'painting' these same structures/stages with messages that brands want to convey. Analyzing, for example, the YouTube channel of some brands such as Nokia, Ralph Lauren, or Samsung, which have been using video mapping to promote themselves, we see that these videos are the ones with higher positions and visualizations. This proves that these actions have a great impact on the public.

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