FOX TO STAR IDENTS

To share STAR’s story in the EMEA Market there was a need for “A Brilliant Change”. A change that would suit better the new and diverse audience. And that was our starting point while crafting a fresh new story for the channel that could embrace those very different cultures.

With the focus on the original logo’s uniqueness - the central cut of the star - the redesigning of a new narrative was based on light and movement. The light that now resembles a “shooting star” guides us into a new television universe.
The light movement variations and its different color gradients now flow through STAR’s 7 channels and in the different platforms, TV, billboards, and digital.

This transformation wasn’t a superficial one. Following the creative direction from This is Pacifica, and given the complexity of the project which implies the creation of seven distinct toolkits and more than two thousand pieces, our creative process relied on a system that allows us to keep the consistency between the different channels while keeping each channel unique. That system was based on a chromatic approach that serves all the brand guidelines for each channel. This is a topic that we will further expose to give a full glance at our creative process.
On top of it, we've created as well distinct Idents for the STAR Channel, STAR Life, STAR Crime, STAR Movies, and STAR Mundo.

This project was led by This is Pacifica in collaboration with The Walt Disney Company’s Portuguese creative team (in-house), who launched the project for Europe, the Middle East, and Africa.

Special thanks to This is Pacifica for inviting us to be part of this project, alongside MUSGO STUDIO, Pedro Marques, PLAYGROUND - Full Service Production Co., and Rui Vieira.