For this commercial video we wanted to showcase that Outokumpu stainless steel is the perfect material for kitchenware, from smaller accessories to bigger appliances.
The concept was to capture the resistance and performance of the material in this environment.
The video resulted in a monochromatic and elegant aesthetic, focused on the 3D animation that showcased its benefits creating an interesting visual for those who are watching.
It’s heat resistant, corrosion resistant, cold resistant and a sustainable material that can be recycled forever.
"THE STAINLESS STEEL OF TOMORROW"
Client • OUTOKUMPU
3D concept & design & animation